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Digital Signage
The Crescent Plaza, Fairfield
Summary:

IPG had the opportunity to work with Fairfield Council in opening the new urban space that integrates art and interpretation into a vibrant and playful public space in the heart of Fairfield. The use of LED Screens, Speakers, Integrated RGB lighting allowed us to create not only a high quality, comfortable and visually stimulating space but also an experience.

The Crescent Plaza has the first LED screen that will be used to showcase events, promotional information and a range of content.

The Epping Club
Summary:

‘five star’ club. And there’s plenty about this Sydney club amenities and fit-out that’s a ‘cut above’. But the club’s marketing department was struggling with a digital signage network that was slow, clunky and outdated.
That’s all changed with a network of HD displays using Spinetix media players and Spinetix Elementi scheduling/content creation software. The messaging and the marketing intent stays the same but the execution and the workflow has improved out of sight.

  • There are nine advertising/promotion screens and additional function room small-format screens for way-finding.
  • Most of the displays are on a slow-burn 10-minute loop for those areas with long dwell times (the gym, for example).
  • The main foyer has its own schedule, pushing key events and promotions harder on a shorter three-execution loop. Furthermore, the Functions displays have a weather RSS feed and news headline ticker.
  • The 47-inch LG WV30B displays are magnificent and do justice to Marketing’s hi-res graphics, especially in intimate areas such as the elevator where every pixel is sacred. The screens have a super-narrow bezel, ensuring the displays cut a crisp profile.
  • More LG displays are in the restaurant, serving as digital menu boards. Updating the menu is as easy as exporting a .csv file into Elementi.
  • In all there are 16 Spinetix HMP200 players. Spinetix media players are renowned for being bulletproof and future-proof. And it’s easy to see how the Epping club will grow into the system as its signage ambitions begin to expand.

“The new system works so much faster, in fact, the whole package is markedly better. Previously it might take me 30 to 45 minutes to load a slide, and any file larger than a megabtye tended to freeze it. Now, it’s instantaneous. In fact, anyone can load content, our functions department wouldn’t call themselves computer savvy, but they’re loading up routine slides. And that saves my department time.”
– Adam Khurak – Marketting & Graphics Executive, The Epping Club.
We look at emerging trends and identify viable, sustainable solutions that our clients can apply reliably and with confidence.
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